{"id":12031,"date":"2022-05-09T09:44:59","date_gmt":"2022-05-09T07:44:59","guid":{"rendered":"https:\/\/vcards.tictap.me\/9-advantages-and-3-drawbacks-of-digital-business-cards\/"},"modified":"2022-11-25T15:05:40","modified_gmt":"2022-11-25T14:05:40","slug":"9-advantages-and-3-drawbacks-of-digital-business-cards","status":"publish","type":"post","link":"https:\/\/vcards.tictap.me\/en\/9-advantages-and-3-drawbacks-of-digital-business-cards\/","title":{"rendered":"9 advantages and 3 drawbacks of digital business cards"},"content":{"rendered":"\t\t
Digital business cards have their advantages and disadvantages, like everything else in this life. Let\u2019s have a look at these virtues and limitations so you can decide if it\u2019s in your best interest to give way to the digitalization of your presentation and contact tool.<\/p>
Without being a spoiler, I will advance you that digital business cards can be very useful. However, they are very limited with respect to Smart business cards, as we will also see in this article. <\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t With the current situation the face-to-face meetings have declined. A large part of these meetings are now made through calls and videoconferences. This transformation has not only occurred for meetings. Other events such as fairs are being held in digital format.\u00a0<\/p> In this new environment, traditional paper business cards are completely obsolete. You can\u2019t give them to the client, since you\u2019re probably not even physically reunited. A digital business card is the solution, as it will allow you to easily share it using the QR code or facilitating the link contact-less to the person of interest.<\/p> Apart from the first name, surname, position, address, email and telephone, a digital business card allows you to include many other types of content. Some examples of this are: links to social networks, the curriculum and information on the work experience of the holder, etc.<\/p> In addition, if at any time any data changes (name of the position, address, telephone…) the update is immediate.\u00a0<\/p> With the paper format, you would have to throw them all away and wait for printing, or cross out and write the new data by hand, and ask for more updates.<\/p> Being digital you avoid paper and, not only that, but also printing, inks, etc. In this way you get contribute to the improvement and care of the environment.<\/p> This point is also especially interesting because many times business cards end up in the trash even before the person who received it registers it on their mobile. That is to say, that all those natural resources used or the impact they cause on the environment, they do not contribute anything to the growth of your business, sales, etc.<\/p> You can believe that this point is not so important either. But today brands can no longer just say “We do things well, with quality”, because the public already usually take these two points for granted. They don\u2019t make you any different. That\u2019s why branding is changing and businesses are turning more and more to values.<\/p> If you stop to think about the ads you see today, how many talk about doing things well and how much more importance is given to other values such as safety, freedom, being a winner, or good parents or having quality of life if you consume their product…<\/p> Ecology and sustainability are two good values with which more and more people connect. If they are among the hesitation to buy from two potential suppliers, these values are the ones that can add extra points to move the balance for one of them and discard the one that does not.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The logistic and economic cost of traditional business cards is high. You don\u2019t just have to pay for materials and printing. In many companies with a staff of workers already a little large, they end up having a person who dedicates part of his work to the task of collecting data for new cards, check that they are correct, talk to the printer…<\/p> this person usually creates an excel or a Google spreadsheet. It includes all the details of the new cards to be ordered. Once this is done he sends it to the design department, or to the external design studio that prepares the design if there has been any change in it. Once you have the originals you should review them, because if there is an error there will be no going back after printing.<\/p> Finally, the files have been validated and sent to printing. If there has been no change in design, the printer will still ask you to validate the data before printing. This person will always have to review and validate the data at each step of the process. If anything is wrong, it will be modified and sent back to the company for the person to validate if the files are completely correct now, before printing them. This whole process ends up being very slow and consuming many hours for a company person.<\/p> Digital business cards avoid these costs. The person in charge of making the business cards of the company can directly enter the data of the new workers or modify the existing ones in the application or digital card platform.<\/p> If you want to change the design, you will have to go through the design part, but it will be much more agile and simple because you do not have the limitations of printing. If a data is incorrect, even if the person responsible for making the digital cards is not aware, it is enough for the cardholder to communicate it to that responsible person so that at a time he enters the card management platform and modifies it. No extra costs and always more agile than with the paper format.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Paper business cards mean that if you go to a meeting you give a card to the other person and the other person, after the meeting, will have to register it on his mobile and save it in his physical card box at the office. This entails two limitations:<\/p>\n The situation gets worse if instead of a meeting the event was a fair or a congress. In these types of events, the contacts you have made do not return to your office with just your card, but with a good handful of them. As a result, the time spent recording the data is significantly increased. What\u2019s more, it\u2019ll be the same for you with all the cards you get, too. <\/p>\n With digital business cards, who receives the card registers it directly on your mobile. With the vCard format, introducing the card into the company\u2019s digital card registration system will also be much more agile and comfortable. <\/p>\n With digital business cards you just have to make sure that you have your mobile, and with battery, of course! Although this probably is already taken into account in your networking events and current meetings. <\/span><\/p>\n Therefore, it will no longer be the case that you forget the cards in the office or in the car, or that you run out and have to wait to print more again. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Digital business cards usually have several ways to share: QR code, link sending by Whatsapp, email, sms, Bluetooth, social networks… <\/p>\n How you can share them will depend on the choice of digital card you make and the options that the platform to create it from. <\/p>\n While your competition continues to give out paper cards, you can introduce yourself with your digital card showing your differentiation in all the details. The first impression is crucial. It can help you create a good impact by presenting yourself with a digital business card that allows your prospects to automatically integrate your data into their mobile and\/or contact system without wasting time. <\/p>\n When you talk to them after doing things well, effectively, etc. you will have more credibility when they see that you really move with that way of doing even in the details. <\/p>\n The advantage of differentiation will disappear over time because such cards are more widespread. But even so, its positive impact of ease on data sharing without wasting time, will remain for your prospects and prospects. <\/p>\n Digital business cards appeared on the market some time ago, but everything that can be offered with them is still being explored. The reality is that more and more possibilities are being added. At TicTAP we differentiate between digital business cards, which are basically the life-long card converted to online format, and Smart business cards.<\/p>\n A Smart business card goes far beyond offering data. It\u2019s about having a digital card that when the other person receives it and opens it is not only with that information, but with many more tools and options. You can even have several sections with text, forms, or send notifications, etc.<\/p>\n In this way, when the other person wants, you can reopen your link or use the QR code you provided in the product you sold, and contact you through a contact form. Or you can do one-to-one marketing campaigns by offering a new product or offer only to contacts you know will be interested. They will receive that message in the form of notification and SMS on their own mobile. <\/p>\n
\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tAdvantages of digital business cards<\/h2>
1. Ideal during the pandemic<\/h3>
2. Flexible and more varied content<\/h3>
3. Collaborate to take care of the environment with digital business cards<\/h3>
\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t4. Lower cost for its creation<\/h2>
\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t5. Lower cost in data logging<\/h2>\n
\n
6. Digital business cards are always available<\/h3>\n
\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t7. Multi channel<\/span><\/h2>\n
8. Differentiation<\/h3>\n
9. Many more possibilities to offer your customers and prospects<\/h3>\n